Digital Product Marketing



Location – Cebu

Mid Shift

Key Responsibilities:

● Develop product marketing strategies (pricing, advertising, product launch)

● Craft compelling messages across marketing channels (landing pages, ad campaigns)

● Collaborate with design, development, sales, and accounting teams to implement strategies

● Exceed clients’ or customers’ expectations, in terms of product/service quality, features and benefits.

● Determine how many marketing qualified leads (MQLs) are required in the funnel in order to optimize conversions and meet product revenue goals (measure and

    track conversions )

● Own the user experience and site usability of the product

● Build and refine product user / buyer personas

● Measure lead quality against persona

● Ensure MQLs are passed to sales reps via CRM platform

● Responsible for email automation and tracking campaign results

● Ensure products are meeting revenue goals


Minimum Requirements and Qualifications:

● Ideally 2-3 years of digital marketing experience

● Bachelor’s degree in Business, Marketing or equivalent

● Background in design and copywriting is a big plus

● You are the voice of the customers in product discussions. You are passionate about delivering the highest quality product and an unparalleled user experience to

    our customers

● Results focused; you’re comfortable challenging the status quo and seek opportunities to continually improve

● Strong analytical skills; you’re a problem solver who provides creative solutions and are very proficient in breaking down problems into logical steps

● Superior written and verbal communication skills; you’re a natural communicator that excels at sharing information with both technical and non-technical


● Strong data-driven approach to decision making (via KPIs and metrics); you’re comfortable leveraging and interpreting numbers to back up your recommendations

● Ability to work effectively with cross-functional teams and partners; you’re good at finding consensus and getting agreement from a diverse group of people with

   conflicting interests

● People would describe you as collaborative, analytical, and enjoyable to work with

Interested candidates may send their resumes to 
or Call us at (02) 571-8052